Tidewater Rentals

Tidewater Rentals is a fictional house rental company based in Florida whose branding is based off of the ocean. The blue and white branded colors represent the ocean water and sea foam respectively. For this branding class project, I was tasked with rebranding a company type of my choosing with the details disclosed only after the category was picked. For a rental company, I believed it was appropriate to brand certain items that a customer might see around the rental office such as a pen and a thermos.